Rob Moors
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It's time to inspire people towards performance, rather than simply waiting at the finish line to measure it.


Rob Moors

The C12 Leadership Framework

The deep-dive behind 'The Coach Approach'

Moving from performance management to performance guidance. Many organisations try to improve results by managing performance; but true performance is built on trust, capability, and consistency. The C12 Leadership model reframes leadership into three key movements:

1️⃣ Lead People

Clarity – Shared purpose, vision, and direction

Connection – Meaningful human engagement at every level

Co-Creation – Shaping values and culture together

Collaboration – Everyday behaviours that build trust


2️⃣ Manage Results

Control – Systems and processes that support performance

Commitment – Alignment to shared goals and responsibilities

Consistency – Reliable expectations and follow-through

Communication – Timely, open, honest dialogue


3️⃣ Guide Performance

Capability – Building the skills and confidence people need to perform

Confidence – Encouraging belief, ownership, and growth through trust

Coaching – Developing people through curiosity, feedback, and reflection

Conversations – Creating space for openness, challenge, and understanding


Together, these 12 elements create a culture of high trust, high performance; where people feel seen, heard, and supported.

C12 Leadership™ framework showing Lead, Manage, Guide and Inspire components.
Find out more about 'The Coach Approach' Leadership Programme

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