Rob Moors
The Coach Approach™ is a practical framework that helps leaders bring coaching behaviours into everyday leadership. It’s designed to grow self-awareness, unlock better conversations, and build trust-based performance. At the heart of the model is a simple but powerful idea: You don’t need to become a coach, but you do need to lead more coach-like.
The Coach Approach® begins with four core leadership energies:
🟥 Command: Clear direction, strong decision-making
🟦 Control: Consistency, planning, structure
🟨 Clarity: Vision, meaning, aligned messaging
🟩 Connection: Trust, empathy, psychological safety
These combine into 4 leadership styles:
Command & Control: Managing tasks and results
Clarity & Connection: Leading connected people
Command & Clarity: Inspiring values-led purpose
Connection & Control: Guiding effective performance
At the centre?
🔶 The Coach Approach™: grounded in curiosity, trust, and real conversation. The
space for us to step and invite others into, to achieve a culture of Authenticity,
Consistency, and Trust.

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